E-commerce has seemed to be an important marketing channel
in the fashion industry. Shoppers have been buying their clothing online at
home with the internet access instead of going to retail stores and shopping
malls.
There has been a growth in online fashion shopping over the
past few years. The annual growth rate for the online clothing market is 13%
while for woman is only 10%. Age ranges for the male customers are 35 to 45
years old and mainly are single men. Their incomes are around $100,000 mostly
living at the coastal cities. (Bloomberg, November 4, 2012). These groups
represent strong groups with high purchasing power in the fashion industry.
There are different ways for suppliers to market the menswear
online. Companies provide free membership to those who subscript to the
websites offering a variety of selection in fashion designs. Some even offer
free representatives to buyers’ home for measurement and tailor made their
outfits. A few companies ship trunkful of clothes to their customers, letting
the shoppers handpick their choices and return the remaining clothes to the
sellers.
Male shoppers feel that online shopping provides a way out
to avoid hassles of going into physical malls. They prefer to save their times
from shopping for other leisure activities. For women, it is different; they
could use this physical shopping as recreation strolling in the malls. Online shopping
in the fashion industry is expected to accelerate in the future.
For E-Marketers, they could use various ways to promote and
induce better growth in sales. They should be more aware of the fashion trends offering
most up-to-date fashion. They could launch
more products than retailers as the risks of e-commerce bear less risk than
physical retailers. With more products, shoppers have better choices of selection. Marketers could also provide free shipping
to the shoppers who want to return the products. With all these measures, online
shopping would be heaven for this group of consumers.
Author : Sarah Frier
Source document : Bloomberg Business, October 29-November 4,
2012, page 55-56
http://blog.21webmerce.com/2012/10/19/ecommerce-fashion-market-mans-world/
Today, E-commerce should be part of everyone business. Indeed, most people have access to the internet with the booming of smartphones and tablets. There is no more need to carry a heavy and cumbersome computer in order to shop online anymore. Apps for smartphones such as eBay and Amazon make the shopping so easy that a kid can go it. Therefore, I don't think that only men are willing to shop online because they don't like to stroll the mall, but more and more women, men, kids,..., are shopping online because is convenient and time saving for everyone.
ReplyDeleteFor me it's a no brainer. Granted, there may be a gender bias going on here but if I know my size, why would I want to go to the mall to purchase a shirt when I can get it done in 2 minutes from the comfort of my own home?
ReplyDeleteOnline shopping is a part of E-Commerce. People are busy now a days so they prefer to shop online for clothes,phones and many other things. I also like to shop online and wanna like to shop from Gravity fashion store. This is the best leading online store now a days. For more information visit the store.
ReplyDeleteOnline Shopping Store In India